Lisbon, Portugal – 8 October 2025: InterLnkd has partnered with Viasat to introduce AirMall, the world’s first full-scale digital inflight shopping mall, to Viasat’s airline customers. The collaboration gives carriers a new opportunity to monetise their onboard Wi-Fi investment through a dynamic retail platform.
Viasat, a global leader in satellite communications, currently provides inflight broadband connectivity to more than 60 airlines worldwide. The agreement, announced during the World Aviation Festival in Lisbon, will make AirMall available through Viasat’s Connected Partner Platform, which offers curated applications that airlines can easily integrate. Participating carriers can opt in to a global retail channel that connects passengers to more than 20,000 brands while in flight.
“Our partnership with Viasat allows us to introduce AirMall to a global family of connected airlines at speed,” said Barry Klipp, CEO of InterLnkd. “It gives carriers a unique and powerful way to monetise real passenger behaviour in flight – turning the Wi-Fi portal into a digital retail channel that offsets the costs of providing connectivity on board.”
Nathan Clapton, Vice President of Inflight Media at Viasat, added: “Many airlines are keen to find smart, scalable ways to earn revenue from inflight connectivity, especially as demand for onboard Wi-Fi accelerates globally. Through our partnership with InterLnkd, airline partners can choose to push the boundaries of inflight retail without heavy IT investment – delivering a stronger passenger experience while driving new revenue.”
The collaboration enables Viasat’s airline customers to activate AirMall seamlessly using their existing portal infrastructure, with no additional hardware or software required.
Unveiled earlier this month, AirMall is a white-label retail solution offering tailored product recommendations, flexible post-flight delivery options, and loyalty programme integration – all without onboard stock or added crew workload.
InterLnkd’s technology also powers TravelStylist, a pre-departure retail platform, and leverages its proprietary MotiVatedData™ matching engine to provide personalised product selections based on passenger profiles and destinations. Recognised as a PhocusWire Hot 25 Travel Startup for 2025, InterLnkd has received multiple awards across the aviation and travel tech sectors for innovation and digital commerce.
SOURCE AND IMAGE: InterLnkd
