New Senior Vice President to oversee worldwide support for more than 2,500 aviation customers

GENEVA, SWITZERLAND – SITA has appointed Frank Jaffé as Senior Vice President of SITA Global Services (SGS), effective 1 June 2026. He will lead the division responsible for supporting more than 2,500 aviation customers worldwide through 24-hour service operations spanning more than 100 countries.

LEADING GLOBAL AVIATION SUPPORT SERVICES

SITA Global Services provides the operational and technical support that underpins the company’s technology platforms for airlines, airports, governments and other aviation stakeholders. The organisation operates around-the-clock service command centres in Montreal, Singapore and Cairo, with teams deployed at airports and operational facilities worldwide.

According to SITA, the division has supported major international events, including the Paris 2024 Olympic Games and the annual Hajj pilgrimage, with preparations continuing for Hajj 2026 and the FIFA World Cup.

EXTENSIVE GLOBAL SERVICES EXPERIENCE

Jaffé brings more than 25 years of international experience in global services, engineering and operations. He joins SITA from Odigo, where he served as Chief Operating Officer, overseeing a multi-site services organisation and leading operational performance and service strategy.

Prior to that, he held several senior leadership positions at Amadeus, including Vice President of Global Delivery Services, where he managed a team of more than 900 people across 55 locations. His experience also includes cloud and Software-as-a-Service (SaaS) transformation programmes and large-scale international engineering initiatives.

FOCUS ON SERVICE QUALITY AND RESILIENCE

David Lavorel, Chief Executive Officer of SITA, said the organisation’s strength lies in combining local operational expertise with technology and automation to identify and resolve issues before they affect passengers. He added that Jaffé’s appointment will further strengthen that capability.

Jaffé said resilient aviation technology depends on skilled people supported by centralised, AI-powered operations capable of responding proactively. He noted that SITA Global Services currently delivers managed services across more than 300 airports in over 100 countries.

Based in Geneva, Jaffé will lead a team of more than 1,700 service professionals and field engineers, with responsibility for strengthening service quality, simplifying service delivery and supporting customer growth.