Emirates Skywards, the loyalty programme of Emirates and flydubai, has unveiled ‘Miles More Rewarding’, a new global campaign highlighting how members can earn and spend Miles across everyday life in Dubai, travel and shared experiences. With more than 40 million members worldwide, Emirates Skywards offers an extensive ecosystem of travel and lifestyle rewards extending well beyond earning Miles on flights.

EARNING MILES ON EVERYDAY SPENDING

The Skywards Everyday app lets members earn Miles at more than 500 participating brands across the UAE, including noon Food, Costa Coffee, CÉ LA VI and Laundry Heap, by saving up to five payment cards and collecting Miles automatically on purchases. Members can also earn Miles while shopping, dining or unwinding at more than 1,300 outlets in Dubai Mall by linking an Emirates Skywards account through the Dubai Mall app and scanning receipts for purchases over AED 100. Online, members can earn and spend Miles with thousands of brands across the US, UK, UAE, India and Australia via SkywardsMilesMall.com, including Amazon UAE, Apple UK and Nike. Emirates Skywards co-branded credit cards offer further opportunities to earn Miles on everyday spending, with some cards offering double or triple Miles with Skywards partners and Skywards Everyday partners respectively, plus tier status from day one.

SPENDING MILES ON EXPERIENCES

Members can spend Skywards Miles on concerts, comedy shows and sporting events via Skywards Exclusives, with access starting from 5,000 Miles to live shows at Coca-Cola Arena and events including the Australian Open, Wimbledon, European football matches and NBA basketball games in the US. Some of the programme’s most exclusive redemptions are not flights at all, including a behind-the-scenes tour of the Dilmah Tea Plantation in Sri Lanka and a trip to the Champagne region of France with Moët Hennessy. Miles can also be earned on hotel stays or turned into complimentary or discounted stays with partners including Marriott Bonvoy and IHG Hotels & Resorts, with the Emirates Skywards-Marriott Bonvoy partnership allowing members to earn both Skywards Miles and Marriott Bonvoy points on the same flights and stays, and to convert between the two currencies. Members can also gift Skywards Miles to family and friends, priced at USD 30 per 1,000 Miles.

MAKING EVERY JOURNEY COUNT

Members short of enough Miles for a ticket can combine Miles with cash through Cash + Miles to reduce the amount owed on Emirates and flydubai flights, while Miles can also be redeemed towards flight upgrades, subject to availability. Every Emirates Skywards member earns Miles on airline partner flights across 1,400 destinations, flying with carriers including flydubai, Aegean Airlines, Air Canada, Air Mauritius, Azul, Bangkok Airways, Condor, Copa Airlines, Garuda Indonesia, GOL, Japan Airlines, Jetstar, Korean Air, Malaysia Airlines, Olympic Air, Qantas, South African Airways, TAP Air Portugal and United Airlines. Skywards Gold and Platinum members get complimentary access to Emirates’ Business Class and First Class lounges in Dubai regardless of the cabin class they are flying in.

REWARDING THE WHOLE FAMILY

The Skywards Skysurfers programme lets younger members earn Miles in their own account, with Miles that do not expire until they reach age 21. Families can also pool Miles towards shared rewards such as flights, upgrades and experiences. Active members receive a special offer during their birthday month each year, and members can double, triple or quadruple recently earned Miles through the Multiply feature, by paying USD 20 for every 1,000 Miles, up to 50,000 Miles a year.

Emirates Skywards said that as the programme continues to evolve, members can look forward to further enhancements designed to deliver greater flexibility, choice, recognition and rewarding opportunities, including further developments to the family experience.