AirlinePros International has been appointed as General Sales Agent (GSA) for LIFT across Australia, Canada, Germany, Spain, and France, expanding the South African carrier’s international commercial reach and strengthening trade access in several key outbound tourism markets.

The agreement will see AirlinePros International support LIFT’s sales development, trade engagement, marketing, and customer service activities across the five territories, with a focus on increasing awareness of the airline among travel agents, tour operators, corporate travel buyers, and industry partners.

LIFT currently operates domestic services linking Johannesburg, Cape Town, and Durban, positioning itself around flexible booking policies, customer convenience, and a modern passenger experience. The airline said the partnership is intended to support growing international demand for travel to South Africa while improving visibility among overseas travel sellers.

“We are delighted to represent LIFT across Australia, Canada, Germany, Spain, and France,” said Shreyas Nanavati, CEO of AirlinePros International. “As demand for South Africa continues to grow across leisure, business, and VFR segments, this partnership allows us to help position LIFT as a natural choice for travellers connecting within the country.”

Cilliers Jordaan, Chief Commercial Officer at LIFT, said the airline sees the partnership as an important step in strengthening its international sales and distribution capability.

“We are excited to partner with AirlinePros who will represent and support LIFT’s Sales and Distribution initiatives in some key international markets,” said Jordaan. “We look forward to welcoming travellers from Australia, Canada, Germany, Spain, and France to sunny South Africa.”

The collaboration combines LIFT’s domestic network and customer-focused service model with AirlinePros International’s global representation infrastructure and local market expertise. According to the companies, the partnership is expected to create additional commercial opportunities for both travel sellers and inbound tourism to South Africa.

LIFT operates Airbus A320 aircraft and has completed the IATA Operational Safety Audit (IOSA), certifying the airline to internationally recognised operational safety standards.