APO Group, a leading pan-African communications and news distribution consultancy, has been appointed by Emirates as its public relations agency for Africa, effective immediately.
The partnership will see APO Group provide strategic counsel, integrated public relations, and stakeholder engagement across key markets including South Africa, Kenya, Tunisia, Uganda, Senegal, Ivory Coast, Congo, Guinea, Tanzania, and Egypt. The collaboration is designed to strengthen Emirates’ visibility in the region and deliver consistent, insight-driven communications that support both brand and commercial objectives.
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Through APO Group’s extensive network and expertise across the continent, Emirates aims to deepen connections with African audiences, local media, and industry partners. The appointment underscores Emirates’ ongoing commitment to Africa and its strategy to maintain a strong, responsive communications presence.
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APO Group’s role in this partnership aligns with its mission to pioneer the future of communication and serve as a channel for Africa’s voices, reinforcing its position as a leading consultancy for strategic PR and media relations in the region.
SOURCE: Distributed by APO Group on behalf of APO
