ADDIS ABABA – 02 January 2025 – Ethiopian Airlines Group, Africa’s leading carrier, has entered a strategic partnership with Nucore Technologies, a provider of advanced software solutions for back-office automation, integration, reporting, and analytics for travel agencies, OTAs, aggregators, and corporate clients. The agreement marks a key milestone in Ethiopian Airlines’ digital transformation journey, positioning B2B operations as a central strategic focus.
The collaboration enables Ethiopian Airlines’ partners to access direct content through NDC-enabled distribution, benefit from enhanced data transparency via out-of-the-box integrations, and leverage scalable digital platforms built to support future growth.
Commenting on the partnership, Bilen Arefaine, ET Holiday & Digital/GCIC Sales A/Vice President, said:
“Ethiopian Airlines is steadfast in its commitment to driving digital transformation across its services. This partnership with Nucore Technologies strengthens our digital presence, enabling partners seamless access to NDC-based offers, ancillary services, and hotel packages, all supported by multiple payment options through our Agency Portal. Ethiopian Airlines will continue to lead the industry in digital transformation through NDC adoption and close collaboration with industry leaders to build a connected, future-ready distribution ecosystem.”
Enhancing the Agency Portal
At the heart of the partnership is the Ethiopian Agency Portal, a robust platform serving over 2,000 active customers across more than 100 stations worldwide. The portal offers extensive market reach and global coverage, backed by 24/7 commercial and technical support, ensuring partners can meet operational and business needs efficiently. Integration with Nucore Technologies enhances reporting and analytics capabilities, further strengthening the platform’s value to travel agencies, aggregators, and corporate customers.
About Ethiopian Airlines
With nearly eight decades of history, Ethiopian Airlines has grown into a globally recognized carrier, operating flights to over 160 domestic and international passenger and cargo destinations across five continents. Its modern fleet includes Boeing 737s, 777s, 787s, Airbus A350-900, A350-1000, and De Havilland Q400 aircraft.
A Star Alliance member, Ethiopian Airlines has won multiple awards, including Skytrax’s Best Airline in Africa for eight consecutive years and APEX’s Best Overall in Africa, reinforcing its leadership in connecting Africa with the world. Under the Vision 2035 strategic plan, Ethiopian aims to rank among the top 20 most competitive aviation groups globally, leveraging a multi-hub strategy across Africa with partners including ASKY in Lomé, Malawi Airlines in Lilongwe, Zambia Airways in Lusaka, and Air Congo in Kinshasa.
SOURCE AND IMAGE: ETHIOPIAN AIRLINES
