Kenya Airways has selected travel technology company Sabre (NASDAQ: SABR) to implement a new retailing platform that will become the operational and commercial backbone of the airline, supporting reservations, ticketing, inventory management and airport check-in in place of a system that has served Kenya Airways for more than two decades. The airline describes the move as a deliberate, forward-looking investment in its long-term commercial and digital capability, intended to modernise its retailing, improve operational efficiency and deliver more personalised, seamless customer experiences, including for members of its Asante Rewards programme. “This partnership marks an important step in Kenya Airways’ retailing transformation. Sabre gives us a modern, flexible foundation to move toward personalised, offer-and-order-based retailing, built for the future and for how our customers want to book and travel today,” said Julius Thairu, Kenya Airways’ Chief Commercial and Customer Officer.

For passengers, the upgrade is intended to enable tailored fare and ancillary options, greater choice in bundling a journey, smoother digital and mobile booking, faster check-in, and more intuitive self-service and real-time rebooking when plans change. The move also aligns Kenya Airways with industry standards including IATA’s New Distribution Capability, and the airline will adopt Sabre Mosaic Offer Optimisation, adding continuous learning and dynamic pricing to better match traveller demand. “I’m incredibly proud that Kenya Airways has chosen Sabre as its strategic technology partner as it upgrades its core systems and advances toward the next generation of travel retailing,” said Niklas Andreen, Sabre’s Chief Commercial Officer for Airline Technology.