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LIFT: SOUTH AFRICA’S YOUNGEST AIRLINE CLINCHES BEST LOW-COST AIRLINE IN AFRICA AWARD

South Africa’s youngest airline, LIFT, has been recognised as the Best Low-Cost Airline in Africa at the prestigious 2024 World Airline Awards hosted by Skytrax in the United Kingdom. This accolade marks a significant achievement for the airline, making history as the youngest airline in Africa to win a World Airline Award.

A Landmark Achievement

 

LIFT, which has been in operation for just under four years, has quickly risen to prominence in the African aviation industry. The recognition from Skytrax, a global leader in airline and airport reviews and rankings, highlights the airline’s rapid growth and exceptional service.

 

According to LIFT Chief Executive Jonathan Ayache, the award is a monumental accomplishment for the airline. “Winning the ‘Best Low-Cost Airline in Africa’ is a huge feat for our domestic airline that has been around for just shy of four years,” said Ayache. “This is a testament to the amazing service our team provides, but also serves as recognition of the broader business model. We are clearly making a mark by providing travellers with our elevated experience and industry-leading flexibility.”

 

Elevating Travel Experience

 

LIFT’s business model focuses on offering superior service and flexibility, which has evidently resonated with passengers. The airline has been praised for its customer-centric approach, which includes innovative features and a commitment to providing a seamless travel experience. This approach has not only garnered positive reviews from passengers but also earned the attention of industry experts.

 

Industry Recognition

 

The World Airline Awards are known for their rigorous evaluation process, where airlines are assessed based on various parameters including customer satisfaction, service quality, and operational performance. Being named the Best Low-Cost Airline in Africa by such a respected organization underscores LIFT’s success in meeting and exceeding industry standards.

 

Looking Ahead

 

As LIFT continues to grow and expand its operations, the airline is poised to further solidify its position in the African aviation market. The award not only recognizes the airline’s achievements but also sets a high benchmark for its future endeavours. With a focus on maintaining high service standards and offering unparalleled flexibility to its passengers, LIFT is set to continue its upward trajectory in the competitive airline industry.

 

This recognition from Skytrax is a clear indication that LIFT is on the right path, and it will be interesting to see how the airline leverages this accolade to further its growth and enhance its service offerings.

IMAGE CREDIT: LIFT chief marketing officer, Charlene Meltz, accepts award on behalf of the airline. Picture: Supplied

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