Agreement targets digital payment adoption and enhanced passenger experience

PARTNERSHIP EXPANSION

ADDIS ABABA, ETHIOPIA — Ethiopian Airlines and Visa have strengthened their collaboration to expand co-branded payment products, supporting more seamless and secure travel transactions.

The agreement focuses on increasing adoption and usage of co-branded Visa cards, enabling customers to access integrated payment solutions for both travel and everyday purchases.

CUSTOMER EXPERIENCE FOCUS

The partnership aims to improve the end-to-end travel journey, from booking and payment through to loyalty engagement. Both companies will collaborate on marketing initiatives and innovation to enhance customer interaction and convenience.

Visa’s global payment infrastructure will support secure cross-border transactions, reinforcing reliability for both domestic and international travel.

DIGITAL PAYMENTS IN AVIATION

The collaboration reflects a broader shift towards digital payment ecosystems within aviation, where airlines are increasingly integrating financial services into their customer offering.

For Ethiopian Airlines, the initiative aligns with its growth strategy and expanding international footprint, while supporting the wider adoption of electronic payments across Africa.

The agreement also underscores a shared focus on improving accessibility, convenience, and transaction efficiency for passengers across the region.